When opportunity knocks, does your team have trouble figuring out how to respond? If so, consider analysing business solutions by using Post-it® Super Sticky Notes and Post-it® Super Sticky Easel Pads to build a BCG Growth-Share Matrix.
BCG stands for Boston Consulting Group, a global consulting firm. In 1970, the firm’s founder, Bruce D. Henderson, developed the framework to help companies decide where to invest their money and energy. This system of strategic prioritisation, also known as a BCG Model, is still a central concept in business education today.
You don’t have to be a Fortune 500 company to benefit from a BCG Matrix. Even small teams can use them to guide decisions about which products to invest in, or which new markets to enter. It’s a simple yet powerful tool to ensure you’re focusing your time and money to achieve maximum results.
Teams need solutions that illuminate a clear path forward. With a BCG Matrix, your team will have the information they need to make informed, strategic decisions.